SAP C/4 HANA
SAP C/4HANA is intended to revolutionize the CRM market by combining front-office CRM and marketing automation applications with back-end transactional ERP systems and business applications, including SAP S/4HANA, according to SAP. These applications are integrated via SAP Cloud Platform and embedded with technology like machine learning and AI via SAP Leonardo. SAP C/4HANA also integrates with SAP HANA Data Management Suite, which allows customers to collect and analyze data from various sources. This combination of applications helps organizations gain a “360-degree” view of their customers, according to SAP. It also allows companies to gain insights and make decisions on these insights throughout the entire sales process, from identifying and developing prospects to fulfillment and payment. SAP C/4HANA competes with Salesforce, which makes the dominant SaaS CRM application, as well as other CRM systems vendors, including Oracle and Microsoft.
The C in C/4HANA speaks to the client, 4 means “fourth era CRM,” and HANA alludes to the SAP HANA in-memory information base that C/4HANA sudden spikes in demand for. The name likewise combines C/4HANA with SAP S/4HANA as the center of the “savvy undertaking.” The arrival of C/4HANA finishes a cycle SAP attempted to enter the CRM market by procurement, beginning in 2013 when SAP obtained hybris, a Germany-based endeavor CRM and promoting mechanization merchant. Other key acquisitions were Gigya, a character the executives’ innovation firm in 2017; Callidus Cloud, a business execution the board apparatuses merchant in 2018; and Core systems, a field administration the executives stage seller in 2018.
Benefits of C/4HANA
According to SAP, C/4HANA differs from “legacy CRM” platforms because it focuses on the customer, rather than the sales process. This is important because customers — businesses and individuals — now dominate the terms of sales experiences and determine how interactions happen. One of the key concepts behind C/4HANA is that of trusted data and trusted relationships. C/4HANA can enable companies to build trusted relationships with customers by focusing on data protection (allowing no unauthorized data use), knowledge of customers (their preferences and habits), and fulfillment (delivering the right goods on time). SAP unites gracefully and request with its new CRM framework. The C/4HANA arrangements give organizations the devices and insight to painstakingly gather and handle their client information. Simultaneously, it builds the efficiency of the workforce and offers numerous instruments to improve client experience. Rather than each division having its own information cloud or exceed expectations sheets, SAP C/4HANA concentrates all the information inside the SAP HANA information base. SAP C/4HANA prepare the whole start to finish client venture. Also, – utilizing SAP Cloud Platform – will be able to customize, expand and make each application you’ll actually require, permitting you to advance, incorporate and broaden all your client experience arrangements.